As the CEO of MyAffiliates, I am delighted to share our progress and future plans in this special edition of Infinity Gaming Magazine. Reflecting on the past year, it is clear that 2024 has been a landmark year for us, characterised by significant growth and an unwaveringcommitment to fostering a diverse and dynamic industry.

One of the standout moments of this year was our recognition at the Women in iGaming (WIG) Diversity Awards in June, held in London. This event celebrated the industry’s ongoing dedication to diversity and inclusion, and it was a proud moment for MyAffiliates when our Integration Manager, Zivanka, won the Employee of the Year Award. Her exceptional contributions and commitment to excellence were acknowledged, reinforcing our belief in the power of a diverse and inclusive workplace. This award was not just a personal achievement for Zivanka but a testament to our broader efforts to cultivate an environment where all employees can thrive.

The WIG Diversity Awards also provided us with a valuable opportunity for networking and collaboration. It allowed industry leaders to exchange ideas and forge new connections, furthering our collective goal of advancing inclusivity in the iGaming sector. 2024 also saw, three remarkable women from MyAffiliates participated in the Leadership Program by Saraoca. This program is designed to support and mentor women aspiring to leadership roles within the industry. The experience was transformative, and we are excited to renew our commitment by having more female employees join the next cohort, continuing to empower women and promote gender equality.

In terms of growth, 2024 has proven to be a year of remarkable expansion and innovation for MyAffiliates. Despite facing global challenges, we have successfully broadened our operations into new markets, including Asia and South America. This expansion not only increases our global footprint but also diversifies our client base and enhances our market presence.

Our development team has been particularly active this year, launching several new features that significantly enhance our affiliate marketing platform’s functionalities and user experience. Our clients have well-received these innovations and have praised the improved performance and efficiency of our platform. Our commitment to integrating cutting-edge technologies is evident in these updates, which aim to streamline affiliate marketing processes and provide our clients with a competitive edge in the industry.

Additionally, we have made strides in enhancing our internal processes and operational efficiency. This year, we have implemented advanced data analytics and automation tools to streamline our operations and improve overall efficiency. By leveraging these technologies, we have optimized our workflow, reduced manual errors, and accelerated decision-making processes.

Our focus on operational excellence has also led us to enhance our cybersecurity measures to better protect our clients’ data. We have invested in state-of-the-art security protocols and conducted regular audits to ensure that our systems remain secure against potential threats. This commitment to safeguarding sensitive information underscores our dedication to maintaining the highest standards of data protection and trustworthiness.

Moreover, we have taken steps to improve our internal communication and collaboration tools. Upgrading our communication infrastructure has facilitated better coordination among teams, leading to increased productivity and more effective project management. These enhancements are part of our broader strategy to create a more agile and responsive organization.

By concentrating on these operational improvements, we aim to support our growth and ensure that we continue to deliver exceptional value to our clients. Our dedication to refining our internal processes and maintaining robust security measures reflects our commitment to operational excellence and client satisfaction.

In addition to our product innovations and sustainability efforts, we have placed a strong emphasis on community involvement and internal growth. We have expanded our internal training programs, focusing on upskilling our team to ensure they are equipped to meet the evolving demands of the industry. These programs are designed to enhance both technical and soft skills, preparing our employees to excel in a rapidly changing environment.

Looking ahead, MyAffiliates remains focused on sustaining our growth trajectory while continuing to prioritize diversity and inclusion. Our future plans are guided by three main pillars: innovation, talent development, and client satisfaction. Each of these pillars plays a crucial role in shaping our strategy and ensuring our continued success.

1. INNOVATION remains at the core of our strategic vision. As the affiliate marketing landscape continues to evolve, it is essential for us to stay at the forefront of technological advancements to maintain our competitive edge. We are dedicated to investing in research and development to continually enhance our affiliate marketing platform.Our approach to innovation involves exploring new tools and methodologies that improve the efficiency and effectiveness of our services.

We are committed to integrating advancements that streamline workflows, enhance data analysis, and support more effective campaign management. By focusing on these areas, we aim to provide our clients with cutting-edge solutions that address their evolving needs and help them achieve better results.

Additionally, we are dedicated to enhancing our service delivery by focusing on operational excellence and client support. Our commitment extends to refining how we interact with and support our clients, ensuring that they receive timely and effective assistance. We have introduced new measures to streamline our support processes and improve responsiveness. This includes optimising our support infrastructure to provide quicker resolution of client inquiries and challenges. Our goal is to ensure that our clients can access help and resources efficiently, enhancing their overall experience with our services.

Moreover, we are committed to regularly reviewing and updating our processes based on client feedback. By actively listening to and addressing client concerns, we aim to adapt our services to better meet their needs and expectations. This approach helps us to continuously improve our offerings and maintain high levels of client satisfaction. These efforts are part of our broader strategy to enhance the value we provide to our clients and ensure that our services effectively support their affiliate marketing objectives.

Through these ongoing innovations, we aim to deliver superior value and support our clients in navigating the complexities of the affiliate marketing industry. Our commitment to staying ahead of technological trends and improving user experience is central to our strategy for long-term success and client satisfaction.

2. Our second pillar, TALENT DEVELOPMENT, is critical to our long-term success. We recognise that our employees are our greatest asset, and fostering an environment where they can thrive is essential. Our recruitment process is designed to attract top talent from diverse backgrounds, ensuring a wide range of perspectives and ideas within our team.

Our commitment to talent development extends to fostering a collaborative and supportive work culture. We believe that a positive and engaging work environment is essential for driving innovation and achieving our collective goals.

This year, we have introduced several initiatives aimed at strengthening team collaboration and enhancing workplace culture. We have implemented regular team-building activities and cross-departmental projects to encourage collaboration and strengthen relationships among team members. These activities are designed to break down silos, promote knowledge sharing, and create a sense of unity and shared purpose.

Additionally, we have invested in creating a more inclusive and supportive workplace culture. This includes promoting open communication, recognising and celebrating diverse perspectives, and ensuring that all employees feel valued and included. We regularly gather feedback from our team to understand their experiences and make improvements based on their input.

3. The third pillar of our strategy is CLIENT SATISFACTION. We are dedicated to delivering exceptional service and building strong, lasting relationships with our clients. Our approach includes enhancing customer service, providing proactive support, and offering personalised solutions.

Our customer service team is trained to provide responsive and effective support, promptly addressing client needs and concerns. We also monitor client accounts proactively, identifying potential issues before they escalate and offering regular updates and recommendations.

Personalised solutions are central to our approach. We work closely with our clients to understand their unique needs and develop tailored solutions that align with their business objectives. Transparency and communication are key, as we keep our clients informed aboutour product development and industry changes.

2024 has been a fantastic year for MyAffiliates so far. Our recognition at the WIG Diversity Awards and our achievements in growth, innovation, and client satisfaction emphasise our resilience and dedication to excellence. As we look to the future, we remain dedicated to advancing diversity, driving innovation, and enhancing client satisfaction. We extend our gratitude to Infinity Gaming Magazine and its readers for their continued support. Together, we can drive positive change and set new benchmarks for excellence in the iGaming industry.

MyAffiliates, the market leader in affiliate tracking software, will be present at this year’s SiGMA Americas, which will be held from April 23 to 25 in São Paulo.

The team behind “Most Flexible Affiliate Tracking Software” will show how the product can help gaming operators manage their affiliate programs efficiently and effectively, which will help them achieve their goals and increase ROI.

MyAffiliates has been on the market since 2007, helping many operators optimize their affiliate programs. The company’s credibility and reliability have attracted many operators to trust the product and team, which has led MyAffiliates to capture the most significant market share compared to other B2B affiliate platform providers. With its current suite of 280+ affiliate programs and an impressive 1,000 brands, MyAffiliates is the top choice for operators.

MyAffiliates is not new to the Latin American market. A growing number of operators in Latin America are choosing MyAffiliates as their affiliate marketing platform of choice, following in the footsteps of some of the top brands in Latin America who are already using this platform, such as Betsul, Betnacional, Mr Jack, Betsson Brasil, Betcris, Boomg, Lotominas, KTO and many others.

MyAffiliates Group CEO Clemence Dujardin stated: “We are very excited to return to São Paulo this year and look forward to capitalizing on the great opportunities that SiGMA Americas offers.”

We are proud to announce that MyAffiliates is officially the most used affiliate marketing software used in the gaming industry.

 

The exercise was conducted on a sample of 1,100 affiliate programs with data provided by Statsdrone revealing that MyAffiliates is used by almost 16% of gaming operators, followed by Affilka (11.8%), Income Access (10.5%) and NetRefer (7.8%).

The findings of the recent exercise, based on a sample of 1,100 affiliate programs, affirm MyAffiliates’ position as the preferred choice among gaming operators. With nearly 16% of operators utilizing our software, we are honoured to be entrusted with facilitating their affiliate marketing efforts.

While we celebrate this achievement, we also recognize the evolving landscape of the industry. The fact that 17% of gaming operators still rely on proprietary software presents significant opportunities for ready-built solutions like MyAffiliates to further expand our market share and empower more operators to optimize their affiliate marketing strategies.

Considering this significant milestone, we at MyAffiliates extend our heartfelt gratitude to our clients and partners for their unwavering trust and support. This achievement underscores not only the effectiveness of the MyAffiliates platform but also the dedication of our team to continually innovate and provide unparalleled service to our users.

John Wright, CEO of Statsdrone, expressed his insights regarding MyAffiliates’ dominance in the iGaming industry, stating, “We know that MyAffiliates has an advanced platform for operators and is one of the reasons we know that MyAffiliates has become the most popular affiliate platform in iGaming. We hear from affiliates it is one of their preferred platforms to work with so for us it isn’t much of a surprise to see why operators choose MyAffiliates. In the last 6 months, we’ve noticed more MyAffiliates brands being requested in our platform, and I can’t see why that trend won’t continue.”

Clemence Dujardin, MyAffiliates Group CEO added: “As the leading affiliate marketing software in the iGaming industry, MyAffiliates remains committed to delivering cutting-edge solutions that empower gaming operators to maximize their affiliate programs’ performance and ROI.”

In today’s dynamic digital landscape, the appeal of emerging markets for online gambling business is undeniable. However, venturing into these territories comes with a unique set of challenges and opportunities. This comprehensive guide explores the complexity of starting an online gaming business in emerging markets, covering everything from regulatory compliance to effective affiliate marketing strategies.

 

1. What are the specific challenges and opportunities associated with entering an emerging market for online gaming business?

 

Entering an emerging market for online gaming business presents both challenges and opportunities. Challenges include:

 

Regulatory Uncertainties: In an emerging market, online gambling regulations may be ambiguous or subject to change, posing challenges for entrepreneurs navigating legal compliance.

Cultural Adaptation: Understanding cultural nuances is crucial; for example, certain symbols or colours may hold different meanings in various cultures, requiring adjustments in marketing strategies.

Infrastructure Limitations: Limited internet access or unreliable payment systems may hinder the smooth functioning of an online gaming platform, requiring innovative solutions such as partnering with local telecommunications providers or offering alternative payment methods.

Intense Competition: With many operators competing for market share, entrepreneurs must differentiate their offerings through unique features, attractive promotions, or excellent customer service to stand out amidst the competition.

 

However, in addition to these challenges, entrepreneurs have numerous opportunities to seize such as:

 

Untapped Market Potential: A growing consumer base in an emerging market presents a large pool of potential players eager to explore online gambling options, providing entrepreneurs with enough opportunities to gain market share.

First-Mover Advantage: Being among the first to establish an online gaming presence in a flourishing market allows businesspersons to build brand recognition, gain customer loyalty, and solidify their position before competitors enter the fray.

Customisation: Tailoring gaming experiences to local preferences and interests, such as incorporating culturally relevant themes or offering localised language options, increases user engagement and retention.

Innovation: Introducing innovative features such as gamification elements, social gaming experiences, or virtual reality integration sets an online gaming operation apart from competitors and captivates players in emerging markets.

Strategic Partnerships: Working with local influencers, affiliate networks, or payment providers builds credibility, expands reach, and fosters trust among the target audience, facilitating entrepreneurs’ market entry and growth.

 

2. What strategies can I implement to leverage affiliate marketing effectively in an emerging market?

 

Leveraging affiliate marketing in emerging markets requires strategic planning:

 

Tailor Your Approach:

• Explore cultural differences and market regulations.
• Customise marketing materials for local appeal.
• Prioritise mobile optimisation for markets with a mobile gaming preference.

Collaborate with Influential Affiliates:

• Identify strong affiliates through online research and networks.
• Personalise pitches to highlight benefits for affiliates.
• Offer exclusive incentives like higher commissions or unique promo materials.

Offer Competitive Commissions:

• Research industry standards for commission rates.
• Consider performance-based bonuses for affiliates.
• Provide transparent commission structures to build trust.

Prioritise Relationship Building:

• Maintain regular communication with affiliates.
• Offer ongoing support and resources.
• Reward top-performing affiliates to foster loyalty.

 

Using the MyAffiliates affiliate tracking software will provide the right tools to implement these strategies and manage and optimise your affiliate program efficiently.

 

3. How do I identify and recruit affiliates with a strong presence and influence within the target market?

 

Unlocking the potential of influential affiliates demands a strategic approach that is aligned with your target market. Here’s how to identify and recruit these key partners:

 

Market Research:

• Analyse competitor strategies to spot affiliates already promoting similar products.
• Identify platforms that are frequently visited by your potential players for targeted outreach.

Relationship Building:

• Engage with potential affiliates on social media and industry events.
• Personalise outreach efforts, emphasising mutual benefits and incentives.

Utilise Affiliate Networks:

• Connect with reputable affiliate networks to access a vast pool of potential affiliates, make efficient partnerships, and expand your network’s reach.

 

By adopting these strategies, you can efficiently identify and recruit influential affiliates to promote your brand effectively within your target market.

 

4. What steps can I take to ensure that promotional materials resonate with the local audience and comply with cultural sensitivities?

 

In today’s global marketplace, understanding cultural nuances and preferences is of prime importance to creating promotional materials that genuinely resonate with the local audience. It’s essential to go beyond surface-level translations and delve deep into the cultural fabric of the target market. It is more than just the language that needs to be tailored. It also requires an understanding of cultural symbols, traditions, and taboos.

Conducting thorough localisation efforts is key to ensuring that promotional materials align with the cultural sensitivities of the target audience. This may involve collaborating with local experts or cultural consultants to gain insights into the market’s intricacies. Incorporating culturally relevant themes, imagery, and messaging into your promotional materials will allow you to establish a stronger connection with the local audience and foster greater engagement with your brand.

 

5. Are there any restrictions on certain types of promotional content or advertising channels that I must be aware of?

 

To ensure compliance and mitigate legal risks, it is crucial to be aware of and understand the restrictions on promotional content and advertising channels imposed by local regulations. By understanding and adhering to these restrictions, online gaming brands can protect their reputation and avoid potential penalties. Staying updated on evolving regulatory requirements is essential to addressing any compliance issues proactively.

 

6. How can MyAffiliates tracking software benefit my online gaming operation in terms of affiliate marketing?

 

MyAffiliates tracking software offers a large number of advantages for your affiliate marketing initiatives. Firstly, it boasts highly flexible and adaptable commission plans, allowing you to tailor compensation structures precisely to your business needs and goals. Secondly, its advanced reporting capabilities provide comprehensive insights into affiliate performance, campaign effectiveness, and player behaviour. Additionally, the software streamlines affiliate and player management processes, enhancing operational efficiency and optimising resource allocation. 

With MyAffiliates, you can effortlessly track affiliate performance, refine campaign strategies and generate detailed reports to improve your decision-making and maximise the success of your online gaming business. Furthermore, MyAffiliates offers various communication tools to help better interact and collaborate with affiliates, ensuring effective partnership management.

 

7. What features does MyAffiliates offer that can help me track the performance of my partners?

MyAffiliates offers a comprehensive suite of reporting tools, allowing operators to gain valuable insight into their affiliate marketing performance.

 

Affiliate Reporting: Monitor the performance of individual affiliates with detailed reports tracking key metrics such as clicks, conversions, and revenue generated.

Customer Reporting: Gain visibility into customer behaviour and engagement with reports detailing customer activity, acquisition sources, and lifetime value.

Customer Earnings Reporting: Track customer earnings over time to understand revenue trends and identify high-value customers.

Earnings Per Country: Analyse revenue generated from different geographical regions with reports that break down earnings by country, enabling targeted marketing strategies.

S2S Postbacks: Utilise S2S postback tracking to attribute conversions and optimise affiliate campaigns accurately.

Traffic Reports: Evaluate the effectiveness of marketing channels and campaigns with traffic reports that provide insights into traffic sources, referral URLs, and visitor demographics.

Media Performance Report: Assess the performance of media campaigns with detailed reports on impressions, clicks, and conversions, allowing for informed decision-making and optimisation.

Granular Grouping: Customise reporting by grouping results in multiple ways to make data analysis more granular and meaningful. Whether by affiliate, campaign, country, or other criteria, MyAffiliates provides flexibility in reporting to extract actionable insights and drive performance improvements.

 

With MyAffiliates’ robust reporting capabilities, operators can better understand their affiliate marketing efforts, optimise campaigns for maximum effectiveness, and achieve greater success in the competitive online gaming industry.

 

8. How should I structure affiliate commissions to incentivise affiliates while maintaining profitability?

 

Developing a successful commission structure for affiliates involves implementing diverse models aimed at driving performance and maximising profitability:

 

Tiered Commission Structure: Offer tiered commission rates based on affiliate performance tiers. For example, affiliates who refer a certain number of players or generate a specified revenue threshold can unlock higher commission rates.This incentivises affiliates to strive for higher performance levels and rewards them accordingly.

Revenue Share Model: Implement a revenue share model where affiliates earn a percentage of the net revenue generated by the players they refer. This aligns affiliates’ interests with the success of your online gaming business, as they are directly rewarded based on the revenue generated by their referrals.

Cost Per Acquisition (CPA) Model: Set up a CPA model where affiliates receive a flat fee or a predetermined commission for each player they refer who meets specific criteria, such as making a qualifying deposit or reaching a certain level of activity. This provides affiliates with a clear understanding of the value of each referral.

Hybrid Commission Structure: Combine elements of revenue share and CPA models to create a hybrid commission structure. For example, affiliates may receive a base commission for each referred player plus an additional revenue share percentage based on player activity over time. This offers flexibility and allows you to tailor commissions to different affiliate segments or marketing objectives.

Performance Bonuses: Introduce performance bonuses to incentivise affiliates to achieve specific milestones or exceed performance targets. For example, offer rewards for referring a certain number of players within a specified timeframe or for reaching revenue milestones. This motivates affiliates to maximise their promotional efforts and drive results.

Customised Commission Plans: Work with affiliates to develop customised commission plans tailored to their individual preferences and strengths. When structuring commissions, consider factors such as the affiliate’s promotional channels, audience demographics, and historical performance. This fosters stronger relationships with affiliates and ensures that commission structures are aligned with their unique capabilities and goals.

 

MyAffiliates offers the most flexible deals, empowering operators to customise commission structures creatively. This flexibility enables operators to find the right deal with affiliates, align incentives, and foster mutually beneficial partnerships. With MyAffiliates’ robust tracking and management tools, operators can easily monitor performance and adapt commission structures to optimise results over time.

 

9. How can I use MyAffiliates to scale affiliate marketing efforts as the online gaming business grows in the emerging market?

 

As your business grows in emerging markets, MyAffiliates is your biggest ally in expanding your affiliate marketing efforts, leveraging its advanced features to efficiently manage an extensive network of affiliates, automate processes, and optimise campaigns for sustained growth. With MyAffiliates, scaling your operations becomes seamless and efficient.

Manage Multiple Brands: MyAffiliates facilitates the management of multiple brands under one umbrella system, streamlining operations and enhancing organisational efficiency.

Brand-Specific Reporting: Reporting can be grouped per brand, providing granular insights into the performance of each brand within your portfolio.

Tailored Commission Deals: Set up commission deals per product or brand, allowing for flexibility in commission structures to align with specific business objectives.

Flexible Fee Structures: MyAffiliates offers flexible fee structures that enable the application of different percentages for different brands or products, ensuring fairness and customisation in affiliate compensation.

Wallet Functionality: Utilise wallet functionality to split transactions per wallet, linking each wallet to specific brands. This feature enhances financial management and facilitates streamlined transactions within your affiliate program.

 

With MyAffiliates, you can confidently expand your affiliate marketing efforts in emerging markets, knowing that you have a robust and scalable platform to support your growth every step of the wayIn a nutshell, starting an online gaming business in emerging markets is a journey filled with challenges and opportunities. By leveraging effective strategies, complying with regulations, and using the full capacity of MyAffiliates, entrepreneurs can confidently sail towards success in the ever-evolving world of online gambling.

 

Interested in getting to know more about our platform? Book a Demo!